These “blogposts” have many different authors (I have been approached by many for guestposts and links -not only to lists), some good, some not so good. It is the intention of the site that worries me the most.

I could not explain it better than Ellie Here I quot her once again:

Both this site (http://associatedegree.org) and Learn-gasm – who has the top 100 blogs post going around currently (www. bachelorsdegreeonline. com) are sites designed solely to earn revenue through click-throughs.

The “bachelorsdegreeonline” at the end is a tracking mechanism to allow collegedegrees.com to reward sites that send them visitors.
While all the schools linked to are legitimate schools, both are misleading sites since they only link to schools that offer an affiliate kickback. They also only link to forms to enter your contact information at third party sites, not to the actual school websites.

While the content of the top 100 blogs and 25 predictions lists is completely non-objectionable, the fact that librarians are taking these sites seriously is.

What the author is doing is trying to increase his traffic and SEO. He likely does some minimal investigation to determine what sites would have the biggest impact – so in that sense, the lists are probably somewhat representational of influential sites – like I said, the content isn’t the objectional part. He creates the page with the links to the 100 top whatever, then emails all of them to let them know they’re on the list. Every one of them that posts that they’ve made a top 100 list and links back to him increases his site’s page ranking. The more important your site is, the more it helps him, both in search engine algorithm terms (being linked to by someplace important counts for more than being linked to from less popular sites) and because it brings him more incoming traffic. Which also increases his site’s page ranking (and the chance of someone clicking through in a way that gets him paid).

…But, this particular little batch of sites that is currently targeting higher education – they are ones that are ostensibly trying to help people find colleges, choose degrees, etc., when in fact they are only linking to forms to enter your contact information for a small subset of online only colleges that offer affiliate linking programs.

…on the surface they seem related to education, some have .org addresses, but when we start looking at them critically they fail every test easily – no about page (or at least nothing informative on it), unauthored posts,  little to no original content. One of the main components of being a librarian is teaching people to think critically about information, so when we fail to do so ourselves I find it incredibly frustrating.