Expert Curators, WisdomCards & The True Wisdom of @organizedwisdom

9 11 2010

Note added 2010-11-12:  Anyone who wishes to can now email info@organizedwisdom.com to let his/her profile as expert curator removed from the site of Organized Wisdom (see comments by Unity Stoakes, Co-founder OrganizedWisdom)

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Twitter and other Social Media can be full of random rubbish, but can also contain useful information. Personally, I use Twitter for work-related tweets about 95 percent of the time, and I choose the people I follow carefully so that I’m not overwhelmed by a flood of tweets. As I’ve said before: people who I follow are my human filter to the Twitter Noise. And I hope that is vice versa.

Organized Wisdom (http://organizedwisdom.com and @organizedwisdom on Twitter) is a 3-4 year old company that uses a similar approach to filter useful health information out of the daily junk.

Or as Steve Krein, CEO of Organized Wisdom tells Matthew Holt of the Health Care Blog in an interview (video below)

Organized Wisdom has created a new way for people to use the internet to solve their health problems by using experts. We think experts are the missing gap between two worlds: heavily simplified health encyclopedias & dictionaries and complex stuff on the internet (where you are quickly overwhelmed by all the health stuff).

OrganizedWisdom® uses WisdomCards™ , a unique service which helps people easily discover great links, curated by experts and organized by topic.

Vodpod videos no longer available.

In principle this is an excellent idea, and that is why I originally joined Organized Wisdom.

I have a badge on my blog and I’m a so-called expert curator and contributor for Medical Education and Medical Librarian (topics)

Profile now removed from Organized Wisdom (2010-11-11)

Profile now removed from Organized Wisdom (2010-11-11)

So far so good. Besides being a creator of content (which is nothing more than being a source for automatically created links present in my health-care related tweets), I’m also a “consumer”. Because I’m interested in Endocrinology I follow @EndocrinologyOW on Twitter. There are many other OW topics on Twitter, that you can follow.

Recently Organized Wisdom launched a new account @ActivityDigest, which -it won’t surprise you- gives an activity digest of the curators. Apparently to stimulate “engagement” (Oh wonderful CEO-terminologies).

This is why I got this tweet in my twitter stream (I don’t follow @ActivityDigest, but I see its tweets once it mentions me).

I felt flattered: “recommended as an expert curator for Organized Wisdom“…. That sounds like any scientists could only dream of.

And before I realised it, I retweeted the message (repeated the message to my twitter stream).

Immediately I felt a bit uncomfortable. And this feeling grew as I saw almost everybody in my Twitter stream being labeled as an “Expert Curator”. … and everybody retweeting his/her “pat on the back” and congratulating each other….

I don’t have the original retweets, but a search for “Expert Curator” shows that last weeks “expert-curator”-retweets still continue

  1. American Heart Assoc
    American_Heart Thanks! RT @ActivityDigest @American_Heart was recommended as an Expert Curator for quality links, expertise. Congrats!…
  2. Rudi'sGlutenFree
    rudisglutenfree Cool! RT @ActivityDigest: @rudisglutenfree recommended as Expert Curator 4 quality links, expertise. http://bit.ly/9IOHME @OrganizedWisdom
  3. EndlessBeauty.com
    _EndlessBeauty Oh wow thank you @ActivityDigest!! We appreciate the recommendation for an Expert Curator 🙂 @organizedwisdom
  4. Michael Bermant, MD
    DrBermant Michael Bermant, MD – OrganizedWisdom Contributor Profile http://bit.ly/99hDES Learn why he is an Expert Curator, see links he has shared.
  5. shade gardener
    shadegardener @ActivityDigest Wow, I never heard of Expert Curator for quality links before, thanks for letting me know I was awarded! 🙂
  6. Bamboo Inspiration
    bambooinspired @ActivityDigest Hi and thanks for the Expert Curator for quality links mention! That’s really appreciated
  7. BMJ Group
    BMJ_Group Thanks :o) RT @ActivityDigest: @BMJ_Group was recommended as an Expert Curator for quality links, expertise. Congrats! http://bit.ly/an2Vio
  8. Imagine Nursing
    ImagineNursing Nursing Tweets: BMJ_Group: Thanks :o) RT @ActivityDigest: @BMJ_Group was recommended as an Expert Curator for qu… http://bit.ly/954uDQ

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Note (1) the real surprise of some people (Wow, I never heard of Expert Curator for quality links before) and (2) the chaff (endless beauty) between the wheat ((BMJ_GroupAmerican_Heart). I mean: if some of these accounts would start following me, I would probably block them and report them for spam! Really!

Activity Digest  continues its activities. Now everybody knows he or she is a curator,  it tweets what the curators have achieved this week. Probably OW is hoping curators retweet their achievements and spread the word for them. We are not only used as living filters, but even more so as “living ads”!

It made me frown, but the worst thing that struck me today is that the twittered information isn’t really filtered for quality. About a quarter is what I would call SCAM or at least CRAP.

Look on which WisdomCardI land on when I follow a tweet “Tired Of Fake Anti-aging Creams? (Try HGH Energizer”): rubbish by natural healers etc (spread by @EndocrinologyOW)
Similar cards are antiaging medicine that gets at the hormone causessupplements for diabetes support and what about the Type  2 Diabetes Natural Treatment-card. Cinnamon as treatment? Anyone? And of course there are also chiropractor WisdomCard™ cards where “expert curators share great links about chiropractor”.

Part of the problem may be that Organized Wisdom doesn’t only share links from “Health Centers”, but also from Wellness Centers (AgingDietExercise & Fitness etc) and Living Centers (BeautyCookingEnvironment). Apparently one card can have information for 2 or 3 centers (diabetes and multivitamins for example)

I feel used.

Organized Wisdom uses the credibility of me and other curators, including so-called “top expert curators” as Dr Pho (Kevin MD – blog), to cover up the incredibility of others, with the intention to lure users in.

Who doesn’t believe top curators like the ones below? Who doesn’t want to be considered one?

Going through the “expert curator” Twitter search, I saw (only) one very sensible man, EdBennett, who manages web sites for a large academic medical center and creates overviews of social media usage by hospitals. Friendly, he asked to be removed from the Expert Curator list.

I think I will try the same, although (considering the answer of dr Ves), that may not be a sinecure.

Perhaps we can try a concerted action. You know, the power of the crowd….

  1. Ed Bennett
    EdBennett Dear @OrganizedWisdom – please remove me as an “Expert Curator” from your site. Thank you.
  2. Ves Dimov, M.D.
    DrVes @EdBennett I tried this several times but I don’t think it worked… 🙂
  3. Ed Bennett
    EdBennett @DrVes I like to start by asking nicely.

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Added 2010-11-12: For more striking examples, please read the comments. (anti-quack people “recommending” homeopathy treatment of cancer; dr ves -true expert on asthma beaten by the author of slim-fit-health.info/newsletters/fat-loss-now/…..

Added 2010-11-12: I found a 2 year old post from TechCrunch called OrganizedWisdom, the “Mahalo For Health”, Raises $2.3 Million. Some of the commenters came to the same conclusions (why didn’t anybody pick this up? Vanity? Trust? Ignorance? -this also applies to me I must admit):

Like this one from @Holly (emphasis mine)

I am glad you brought up the “written by people who do not have a clue, let alone ANY medical training [of any kind] at all.” I have no experience with any kind of medical education, knowledge or even the slightest clue of a tenth of the topics covered on OW, yet for some reason they tried to recruit me to review cards there!?! That was my first impression of the company, if they have a bunch of people like me as the final word on their cards, the info will be so off base the site will give the big fail so quick. In my opinion, medical knowledge or advice is not something I would trust from any random joe, so why would I trust anything from random people who work there, considering they have absolutely no experience or knowledge? They advertise that a doctor reviews every card, personally I think that is a bunch of BS, considering neither me nor others that I know work higher up there have any training whatsoever, guess anyone can be a doctor now…

And Josh,

You are correct about some health sites’ contents written by people with limited or non-existent medical knowledge or training; the public at large do not know this. In fact, one of my neighbors, a “MA” or “Medical Assistant,” writes for OrganizedWisdom.com.

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